Projects
Here are a few of my favorite and most impactful projects.
Lead Generation Machine
BernieU: Online Continuing Education Courses
I managed the creation of BernieU, a lead generation source providing online training and resources for HR professionals. Our efforts led to generating over 10,000 organic leads and obtaining accreditation for continuing education credits. The 10+ online courses not only bolstered our brand's reputation but also underscored our commitment to providing valuable, industry-relevant content.
Revenue Generating Conference
Weekdays with Bernie: Users Conference
I created "Weekdays with Bernie," a user conference aimed at enhancing client engagement and fostering a sense of community. The conference not only provided valuable insights and networking opportunities but also served as a platform to showcase BerniePortal's products and services. As a result, we experienced increased client retention, revenue growth through ticket sales and sponsorships, and heightened brand awareness.
Monetized YouTube Show & Podcast
"HR Party of One"
With over 12,000 subscribers, "HR Party of One" is a podcast focusing on the latest human resources (HR) topics. My involvement consisted of the initial creation and management including: set creation, scriptwriting, and hiring video editors and script writers to ensure high-quality production. The channel produces significant organic lead generation and additional revenue through YouTube monetization.
